Stats
UI Design (98%)
Design Systems (89%)
Brand Identity (83%)
Project Management (75%)
Product Design (68%)
UX Research (38%)
Experience
TruBe
Senior Product Designer
January 2021 – present
TruBe is a community-driven fitness ecosystem offering group classes and brand collaborations at premium hotels and venues across London, Los Angeles, and New York.
I created the TruBe Design System for web and iOS, designed the UI and feature logic, supervised the development process, and contributed to a various projects within TruBe's software infrastructure.
Finntrail
Product Designer
July 2019 – December 2020
Finntrail is a European techwear brand specializing in apparel for ATV and UTV riders. At Finntrail, I designed web interfaces, created high-fidelity prototypes, and contributed to the evolution of the brand’s visual identity.
Rhymes Music
Senior Designer, Art Director
June 2017 – January 2019
Rhymes Music is a record label based in Saint Petersburg. In Rhymes Music I managed the launch and maintenance of lineups of artist’s merchandise. I did the whole cycle from scratch: from design concepts to online stores development and directing the promo campaigns.
Welb Studio
Web Designer
June 2014 – December 2015
Welb Studio was a small web design studio based in Saint Petersburg. In this role, I created web and mobile layouts, as well as designed logos and brand identities.
Freelance
2012 – ∞
I began my career as a Graphic Designer in 2012, specialising in logo design and brand identity, as well as POS materials and print layouts. Over time, I expanded into video production, CGI, and motion design, developing foundational skills in 3D modeling and rendering. In 2014, I shifted my focus to web design.
Education
2019
MTS University (Moscow, Russia)
Product Designer UX/UI
Corporate education
2016
Aalto University (Helsinki, Finnland)
Exchange studies
School of Arts, Design and Architechture
2015
Royal College of Art (London, UK)
Design practice
Across the RCA Course
2011-2017
Polytech (Saint-Petersburg, Russia)
Master of Graphic Design
Faculty of Graphic Design
Hard Skills
Prototyping
Figma, Sketch, XD, Webflow, Miro
Figma
Webflow
Sketch
Adobe XD
Animation
Adobe After Effects, Principle, Lottie
Adobe AfterEffects
Lottie
Principle
Graphics and Illustration
Photoshop, Illustrator, Cinema 4D
Adobe Photoshop
Adobe Illustrator
Cinema 4D
Web Development
Webflow, HTML / CSS / JS
Webflow
HTML / CSS / JS
Product Skills
Research and Analysis
User Surveys, Usability Testing, Metrics
Supervising and QA
Leading design and development
CJM and UserFlows
To guide a user through a product
MVP, Agile, Lean Methodology
Foundation of Product Design
Portfolio
Experience
Contacts
Behance
LinkedIn
Telegram
Alexid.ru
2026