Portfolio
Experience
Contacts
Hello!
My name is Alexander Ilin, and I'm a Product Designer.

I design user interfaces for websites, e-commerce platforms, and digital services. I create complex design solutions, organise product teams, and lead development processes.

TruBe

2026

TruBe is a community-driven fitness ecosystem offering group classes and brand collaborations at premium hotels and venues across London, Los Angeles, and New York.

I created the TruBe Design System for web and iOS, designed the UI and feature logic, supervised the development process, and contributed to a various projects within TruBe's software infrastructure.
Website
iOS app
Behance Project

Finntrail

2021

Finntrail is a leading European brand specializing in wading gear and accessories for ATV and UTV riders. As part of our collaboration, I led the design of the website and online store, built the design system, and worked closely with the team to enhance and optimize the user experience.
Website
Behance Project

99 Caps

2020

99 Caps is an online store of sports headwear and accessories from original brands. In this project I created design system, fully designed the UI for web and provided project management and supervising for the whole development. 
Behance Project
My Works
TruBe
January  2021 – present
TruBe is a community-driven fitness ecosystem offering fitness classes in London, Los Angeles, and New York. I created the TruBe Design System for web and iOS, designed the UI and feature logic, supervised the development process, and contributed to a various projects within TruBe's software infrastructure.
Tools in the project:
Figma
React.js
Miro
Webflow
Behance Project
Released Website
2026
TruBe UK/US (Web)
Main website for a community-driven fitness ecosystem
TruBe iOS app
2021 – present
For TruBe, I led a full redesign of the original app, rebuilt the design system from the ground up, and oversaw development. We are now enhancing the user experience through ongoing research and continuous feature development.
Tools in the project:
Figma
Xcode
Swift UI
AppStore
2026
TruBe (iOS)
iOS Client App for Trube – a booking platform and a lifestyle hub
TruBe Dashboard
2025
TruBe Dashboard is a custom content management and analytics system built for internal use by TruBe employees. It enables the team to monitor customer activity, configure products for the website storefront, and manage nearly all on-site content. I designed the system’s structure and user interface from the ground up and led the development process.
Internal Use Only
2025
TruBe Dashboard
Custom CMS and analytics system designed to manage website content and track key performance metrics.
TruBe Brand Experiences
2025
An animated landing page created for the company’s B2B direction. I crafted the visual concept, executed the layout, and developed the animations in Webflow — all within a tight deadline.
Tools in the project:
Figma
Webflow
Released Website
2025
TruBe Brand Experiences
B2B landing page focused on brand partnerships
ASAPP
2020
Acron Super App is a unified platform designed for Acron employees. For this project, I enhanced the existing Acron design system, developed the app’s information architecture and visual design, and worked closely with the engineering team to guide and supervise implementation.
Press Release
Internal Use Only
Oct 2024
Acron Super App
Universal Corporate App for employees of Acron – one the world's most largest producers of mineral fertilisers
TruBe Partner App
January  2021 – present
TruBe Partner is a PWA based app for trainers to organise their workflow in TruBe ecosystem. It contains calendar tools, sessions widgets, payment monitoring system and everything a partner needs to start working with TruBe.
Tools in the project:
Figma
React.js
Material UI
Internal Use Only
2023
TruBe Partner (Web App)
PWA based app for TruBe partners and employees
Finntrail
2021
Finntrail is a big European brand of techwear and outfit for ATV and UTV riders. In Finntrail I created design concepts for web, prototyped high fidelity layouts and updated the brand’s visual identity. 
Tools in the project:
Figma
Adobe Illustrator
Adobe Photoshop
Webflow
Behance Project
Released Website
Feb 2021
Finntrail
Corporative website and online store for ATV equipment manufacturer Finntrail
99 Caps – UX/UI
October 2020
99 Caps is an online store of sports headwear and accessories from original brands. In this project I created design system, fully designed the UI for web and provided project management and supervising for the whole development. 
Tools in the project:
Figma
Adobe Illustrator
Adobe Photoshop
Nuxt.js
Wordpress (cms)
Retail CRM
Мой Склад
Behance Project
Oct 2020
99 Caps
Large online store of sports headwear and clothes of original brands
Glassico
August 2022
Glassico is a manufacturer of constructions from glass and metal based in St Petersburg. I fully redesigned their old portfolio website, made new information architecture for it, added fresh visuals and css-based animation.
Tools in the project:
Figma
Webflow
Wordpress (cms)
Released website
Aug 2019
Glassico
Online Portfolio for a glass construction company
Flyport Web UI
October 2019
Flyport is a service for searching flights and tickets, hotel booking and local car renting. This concept shows my pipeline in designing user interface, basic stages of making a prototype and the final result as a design system for a web service.
Tools in the project:
Figma
Adobe Illustrator
Adobe Photoshop
Principle
Behance project
Oct 2019
Flyport
Design System concept for a flight booking platform
A+ Music
September  2019
A+ is an international music publisher. I designed their landing page using lottie and classical js / css animations.
Tools in the project:
Figma
Adobe Illustrator
Webflow
After Effects
Lottie
Released website
Sept 2018
A+ Music
Landing page for a music distributor
Katushka.ru – UX/UI
May 2021
Katushka.ru – it’s a huge online store with goods for fishers. I lead design and development for this project from early prototypes through development to release. 
Tools in the project:
Figma
Adobe Illustrator
Adobe Photoshop
React.js
Wordpress (cms)
Retail CRM
Мой Склад
Released Website
2018
Katushka.ru
Online store of fishing reels, accessories and equipment
Kvartirovoy
September 2019
Kvartirovoy – it’s a company offers full cycle of renovation works for flats and houses. I redesign thier visual identity and made this landing page to launch their company in the web. 
Tools in the project:
Figma
Adobe Illustrator
Adobe Photoshop
Cinema 4D
Webflow
Behance project
Sept 2019
Kvartirovoy
Landing page for renovation company
Hella Hillz
February 2020
Hella Hillz – it’s a hip-hop community based on Russian rap-artists: Jeembo and Tveth. I designed the main dynamic website and online store, which is being updating due today. 
Tools in the project:
Figma
Adobe Illustrator
Adobe Photoshop
Webflow
Cinema 4D
After Effects
Released website
Feb 2020
Hella Hillz
Website and online store for music community Hella Hillz
Portfolio
Experience
Contacts
Behance
LinkedIn
Telegram
Alexid.io
2026